Lukas Renggli points to an excellent article from Coderspiel, on the relevance of eating your own dogfood. To wit -using a specific company as an example (follow the link), they ask:

How is it that some fancy-pants framework is always the right tool for an abstract job and PHP is the right tool for a real job?

That example works for everything. If you sell database software, and other products you sell don't at least support that database, what are you telling the market? If a prospect asks: "So, do you guys use this stuff internally?", how do you answer?

I can answer yes for the Smalltalk group here - our website is Cincom Smalltalk powered (soon, Seaside powered). Not using your own software for things like your own website is just asking for trouble. You might as well hang a sign out that says "our stuff sucks so bad, even we won't use it".

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