Sarah Lacy makes a lot of sense in this column about PR pitches, and the all too common mistakes that PR people make - even on simple crap, like getting names and locations right. I know why she's writing this, too - I get a fair number of email pitches, and I'm laboring away in a tiny niche of the technology space - who knows how many lame pitches come her way? Scoble has written on this topic a bunch of times, saying the same thing. Maybe we just need better PR people - you know, the kind that can use Google, and know something (anything, really) about the products they are pitching...

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