THis isn't unexpected in my book: a prediction that search advertising will hit a bump soon:

here's another downbeat data point, from Citibank's (C) Mark Mahaney: He predicts that search advertising, which has been the one dependable growth business during the econalypse, may be ready to start dropping, too.

If corporations are scaling back, it makes sense that they'd scale back everywhere - including online advertising. While Google will likely make it through this just fine, I think a whole lot of other sites with less traffic that built their business model on top of advertising are in for a rude awakening...