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by James Robertson.
Original Post: HyperLocal Meet Google
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TechCrunch reports that Google is in negotiations to buy Yelp. Makes perfect sense. Google is ready to make an assault on local with its Place Pages and QR codes on local establishments and augmented maps and directions and mobile…. This turf was newspapers’ and phone companies’ to lose and lose it, they will.
The number of niches being left undisturbed by Google is shrinking all the time. As Jarvis said - local media had a good long time to take a crack at this, but they failed to do so. Now Google is there.