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People don't buy what you do, they buy why you do it

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Simon Baker

Posts: 1022
Nickname: sjb140470
Registered: Jan, 2006

Simon Baker is an independent consultant, agile coach and scrum master
People don't buy what you do, they buy why you do it Posted: Dec 29, 2011 7:57 PM
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This post originated from an RSS feed registered with Agile Buzz by Simon Baker.
Original Post: People don't buy what you do, they buy why you do it
Feed Title: Agile In Action
Feed URL: http://feeds.feedburner.com/AgileInAction
Feed Description: Energized Work's blog. 		Latest Agile Buzz Posts
Latest Agile Buzz Posts by Simon Baker
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Simon Sinek says, “people don’t buy what you do, they buy [because of] why you do it.” He argues that our brain is wired to start with why. We make decisions emotionally, subconsciously, and instinctively (based on the limbic system) and...

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Topic: Using Basketweaver with GitHub Previous Topic   Next Topic Topic: Agile Culture, Scrum, User Experience and Software Architecture in the Winter 2011 issue of...
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