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by Franco Martinig.
Original Post: Five Rules for a Minimum Viable Product Strategy
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The Minimum Viable Product (MVP) is defined in Wikipedia as “a product which has just enough features to gather validated learning about the product and its continued development.” In this article, Sergiy Andriyenko proposes fives rules to apply successfully a Minimum Viable Product strategy. Author: Sergiy Andriyenko, Svitla, http://www.svitla.com/ The best example to explain the Minimum Viable Product (MVP) strategy might be the “….Got Talent” shows. Think about it. At the first performance the participants have basically nothing but their talent and their homemade performance to say “Hello, World”. They have about one minute to reach WOW effect and find out whether or not their idea has desirable impact on the audience. And if they manage to surprise it like Susan Boyle did, they begin developing and growing to become well-known stars. Minimum viable product often misguides those who are willing to use this strategy to start a new project. As the standard definition “a strategy for fast and quantitative market testing” happens to be narrow and a bit misleading, experts discuss other important features of successful MVPs. And while the number of pros and cons continues to grow, more articles and even books appear. Having used a MVP approach in projects like PeopleSmart.com, Archives.com and several mobile apps, we found it very useful. So we have summarized in this article the top rules that can help you to put MVP thinking into action. Rule #1: Correct Focus MVP helps to focus on the key problems, your potential customers experience [...]
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